Corporate design - the logo

Simple and recognizable, the USI logo is an integral part of the identity of Università della Svizzera italiana:



The logo is unique; it is authorized for use only by employees of the Università della Svizzera italiana for work-related projects; others can use them ONLY with prior authorization (contact: press@usi.ch). The logo uses the only correct legal name of the university: "Università della Svizzera italiana". Translations of the name are not allowed.

 

Variations of the logo

 
USI logo consists of several elements, at most three, which include (from left to right) USI, the Faculty and Institute / Laboratory / Master / Department affiliation:

Logo USI




Info for printing on A4 size (letterhead)


Text font:

  • Frutiger Bold 10 pt / 12 pt
    (To use on version with one level and on last level of the logo)
  • Frutiger Light 10 pt / 12 pt

Rule Width

  • horizontal 0.3 pt

Vertical bar width

  • 5 x 30 mm = university
  • 2.5 x 30 mm = faculty
  • 0.3 pt x 30 = institute/lab/master/service

 

Info for usage of the logo on the web 

Text Font:

  • Frutiger Bold 10 pt / 12 pt
    (Use bold on all levels for ease of reading on the screen)

Rule Width:

  • horizontal: 1 pt

Vertical Bar Width:

  • 5 x 30 mm = University
  • 2.5 x 30 mm = Faculty
  • 1 pt x 30 = Institute/Laboratory/Master/Service (also for when the logo is on the second level)

 

Usage rules

No modifications are allowed; in particular, heed the following usage rules:

  • all elements of the logo are inseparable;
  • It is forbidden to place more images inside or on top of the logo;
  • proportions and fonts must be maintained;


The first of level of USI logo is provided only in Italian: English can be used on the second and third level.
 

The only modification allowed is the length of the horizontal rule, which can be changed as needed (without becoming shorter than the height of the logo).

 

Logo colors

Modification of the logo colors is forbidden; the only exception is the negative version (white) used on dark backgrounds. Logos should be used with the background color corresponding to the particular faculty.

 

*

A partial exception is the logo of the Institute for Research in Biomedicine (IRB) in Bellinzona, which has been affiliated with USI since 2009. The visual identity of IRB is now integrated with that of Università della Svizzera italiana, while retaining some of its features, including color, which characterised the Institute during its first 10 years of activity.

 

 

Logo IRB

 

 


We invite you to use the logos below, available for download (preferably in vector format, EPS):

To request a logo specific to an institute, laboratory, a Masters program or a service, please contact the graphics department at  grafica@usi.ch.